R.I.F.E.L.

Research Institute for Exhibition and Live-Communication

With a budget of over EUR 7 billion, the Integrated Brand Experiences industry occupies an important place in the communications market without having been adequately supported scientifically. This is where the R.I.F.E.L. will be adopted in the future. The Research Institute for Exhibition and Live Communication (RIFEL e. V.), the first research institute of the live communication industry at the international level, is the founding member of the FAMAB Kommunikationsverband e.V. and representative of the Chemnitz University of Technology of science and practice.

  • Trend studies and future scenarios for the industry Integrated Brand Experiences
  • Facts & Figures about the market, actors, technology, general conditions and internationalization
  • Impact research to assess the value-added contribution of the industry
  • To generate and prioritize ideas for studies on current issues in the industry

  • Supply of the industry Integrated Brand Experiences with current research results
  • Knowledge Advancement for R.I.F.E.L. Member companies by free first access to studies
  • Ensuring a scientifically founded, qualitatively controlled research work
  • Strengthening the public perception for the industry Integrated Brand Experiences through the media distribution of selected research results among customers, science, potential employees and society